When I was a teenager I always loved the “what’s in your bag?” features in fashion magazines. Celebrities and editors would open up their purses and make-up kits to reveal the products, tools and trinkets that powered their day.
These days I’m still curious about the tools other people are using, but it has less to do with concealer and more to do with PR. Social media, to be exact. I love …


Does PR need a social media reality check? That’s the question we set out to answer when we launched the first Social Media Reality Check survey, in partnership with Leger Marketing, in 2009.
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