With so many ads everywhere, it is hard for companies to make their message stand out. I love this photo, as it illustrates how something like a product launch can be creatively executed and successfully stands out!

To celebrate the release of The Adventures of Tintin on DVD and Blu-ray Paramount home Entertainment sent 20 look-alikes in the streets of Montreal.

Having read all of Hergé’s twenty-four comic albums when I was younger, I’m sure this must …

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I hope you’re all enjoying the weather so far!

I don’t know about you, but here in Toronto it doesn’t feel like winter this year. This picture used by the Melanoma Network of Canada makes me a little jealous of those of you having fun on the ski slopes and enjoying Canada’s nature at its best during winter time, and possibly why I picked this picture as my photo of the month!

This photo’s dynamic quality …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

10 reasons PR is a tough job (only 10!?)
65% of adults now using social networking
A journalist’s take on brands producing editorial content
Does this tweet make me look fat? Tips for surviving embarrassment on social media
Think mobile when managing a crisis
Multimedia: the new must-have for PR
Thinking about following up a pitch? Take this journalist’s advice on when and how
Communication professionals much adapt to …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

Strategies for managing employee concerns during challenging times
The 7 Biggest Mistakes Companies Make During a PR Crisis
Is your intranet site the ‘poor stepchild’ to the corporate website?
Links from other news sites matter more than social networks
The state of the Internet in 2011
How to use your readers for content ideas
Using Twitter for PR events
Social media has not changed people’s buying behaviour
Media mavens weigh …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

Are you guilty of committing one of the 7 Deadly Sins of Social Media?
Why journalists make the best PR pros. (I think I fall into the blue 6% slice)
Nielsen ratings coming to Facebook later this month
What to expect from clients. (A must-read for both sides of the client/agency fence)
Is “spin” PR’s four-letter word?
Embargoes, yes; exclusives no
Fighting the content battle and why …

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As a web specialist I often have to work with the complexities of many different web technologies that power small to large size company websites. Having experimented with many of these technologies, content management systems and tools, I have generally found that working with them wasn’t always as easy as one would have thought to be, especially when you work in a communications environment.

Since I became a MediaRoom product specialist a little over a year ago, I found that all …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

The 7 questions every social media strategy must answer (and that goes for offline strategies too!)
What is PR? Six experts explain public relations value
Kids and Social Media
Social media release DON’Ts
Why search is important to PR
Social Content Optimization and Dissemination Really Do Matter
Why “looking like an executive” is a bad, bad idea
CNW’s Photo Editor shares A Day in a Photo Editor’s Life on …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

“Tell your story in words, pictures, interactive graphics and video:” PR Tips from the Press Association
When Monitoring Is Not Enough.
Australian investors say excellent IR adds premium
Canada’s love affair with online social networks continues
Is the press conference dead?
What’s ‘newsworthy?’
Five tips for tweeting news releases and other content
A beginner’s guide to Google+
Social Media’s Dirty Little 12-Letter Word
Is social media worth the risk? A lawyer’s …

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In June I returned home from the National CPRS Conference in Saint John, New Brunswick with more than just a swag bag and a jar of pickled fiddleheads in my suitcase.

At the conference, Dan Tisch, president of Argyle Communications, kicked off his presentation by asking the audience if they worked in PR or Communications. All but one of the audience members raised their hand for communications. I was surprised, but even more intrigued. I suddenly had a burning desire to …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

iPads are changing the game for the future of PR campaigns
6 ways to let your personality shine on social media
What’s in your social media toolbox?
20 tips to help you proofread like a pro
Looking for blogging inspiration? Here are a few good ideas from @markevans.
Twitter usage high among Canadian Internet users
Make a mistake on a social media network? Don’t panic, here’s how to …

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