Back in the pre-digital world when I was a journalist based in Copenhagen, I’d often get requests from a US radio network for a package of 15-30 second spots, with each one telling another side of a major breaking story, such as a general strike or national election. The idea was to keep listeners glued to the station by presenting something different on every hourly news broadcast.
And the idea is …
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.
While each panel expert offered their own unique perspective and approach, they all seemed to agree that it’s crucial to develop a comprehensive monitoring and …
Planning is the secret to producing high-quality, effective multimedia assets that get noticed – and shared. Applying the basics of strategic communication planning to your multimedia assets can help ensure your message is heard, loud and clear.
Audience
Define your target audience and determine how best to speak to them – who do you want to reach and how? If you decide to produce a video, what style would work best? Deciding between a how-to video and a news-style story with …
Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and stakeholders, it’s important to scrutinize the basics.
Here are five tips to help you achieve better planning results – whether your focus is on online or traditional communications, or somewhere in between.
Ask your stakeholders what they want. Most organizations still reach customers and stakeholders through the news media. …