Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.
Planning is the secret to producing high-quality, effective multimedia assets that get noticed – and shared. Applying the basics of strategic communication planning to your multimedia assets can help ensure your message is heard, loud and clear.
Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and stakeholders, it’s important to scrutinize the basics.