Let’s face it, the public sector is not known for its creative use of video. Video production is often restricted to simply communicating the message, with little room left for a catchy hook. However, some government departments have demonstrated that you can be creative and still deliver your message. Take a look at some recent examples:
As a web specialist I often have to work with the complexities of many different web technologies that power small to large size company websites. Having experimented with many of these technologies, content management systems and tools, I have generally found that working with them wasn’t always as easy as one would have thought to be, especially when you work in a communications environment.
Public relations and communications practitioners know there are lots of benefits to issuing a news release. From media coverage to SEO, they are the tried, tested and true backbone of the industry.
Our quick turnaround times are one way CNW stands out next to the competition. However, the format of the content you submit for a Social Media Release can help get your story out faster. Keep these tips in mind the next time you’re preparing to submit a Social Media Release.
CNW Webcasts are a simple and effective way to broadcast communications to a wide audience. As with any audio or video streaming, technical issues can arise during a live event, but we’ve found that many of these problems can be detected and resolved beforehand.
Ah, the viral video.
Elusive in pursuit, amorphous in appearance, promiscuous in meaning – it’s the Holy Grail (and all too often the Great White Whale) for those who work in online video.
Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to keep these three points in mind.
In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check survey, exploring professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Two years is a long time in the online world, so this spring we teamed up again with Leger for the Social Media Reality Check 2.0, expanding the scope of the survey to include investor relations professionals and …
On Friday, April 15 more than 300 public relations, communications and media professionals packed the CNW Breakfast with the Media to hear Chris Hogg, CEO, Digital Journal; Anjali Kapoor, Managing Editor, Digital at The Globe and Mail; and Sarah Millar, Web Editor, The Toronto Star, discuss how news and communications have evolved. CNW’s president, Carolyn McGill, moderated the discussion.