Let’s face it. People are going to talk about your organization or products whether you like it or not.

Feedback is important. It is integral to how we improve, to what we improve.  Hotels send emails or leave feedback cards in their rooms. Some companies do anonymous surveys. Some people write letters to the editors of newspapers to hopefully have their opinion shared in print.

Social Media has taken communication to an entirely new level. People including the media, stakeholders and general …

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Many government communicators have implemented social media strategies to better communicate with and understand online audiences. However, the use of tools such as multimedia, social media releases and webcasts has created a need for monitoring social media channels. Federal communicators are no strangers to media monitoring, but social media monitoring is still fairly new territory and one that should extend beyond Google Alerts.

To get the most out of social media monitoring, government communicators need to know what to look for. …

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At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.

CNW’s Director of Product Management for MediaVantage, Charles Funk, sat on the panel Show us your ROI- Yes, we can demonstrate a return, moderated by Donna Papacosta. Check out Charles’ ROI and Uncertainty slide deck …

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Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.

While each panel expert offered their own unique perspective and approach, they all seemed to agree that it’s crucial to develop a comprehensive monitoring and …

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Carolyn McGill-Davidson, CNW President and CEO, explains how the acquisition of software company dna13 will reinvent the newswire.

http://www.youtube.com/watch?v=SQslSW1oack

Last Friday CNW hosted our first Breakfast with the Media event in Toronto.  More than 200 guests joined us in Toronto with another 75 tuning in via live webcast to hear Stu McNish and John Stufflebeem share how engaging the media can help you manage your corporate reputation.

I caught up with Stu before he hit the stage to share the basics of great media communication.

Basics of Great Media Communication

Take charge …

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Here’s what we found worthy on the web in public relations, investor relations, social media and communications this week.

Are you a fan of CNW on Facebook yet?
Do the old timing rules still apply for media relations?
Valentines for Journalists
According to Cassie Holman on Student Branding Blog, 70% of HR workers rejected a candidate based on their …

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Today we announced that MediaVantage – our media monitoring and communications management software – has been upgraded with social media monitoring tools.  You can now monitor Twitter and other microblogging platforms and integrate RSS feeds into the portal.

But why does social media monitoring matter?  Here are three reasons why you should be listening to what’s being said about your brand online.

#1. Conversations are happening about your organization or brand whether you know it or not.

Today media coverage isn’t confined to …

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