Many government communicators have implemented social media strategies to better communicate with and understand online audiences. However, the use of tools such as multimedia, social media releases and webcasts has created a need for monitoring social media channels. Federal communicators are no strangers to media monitoring, but social media monitoring is still fairly new territory and one that should extend beyond Google Alerts.
At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.
Last Friday CNW hosted our first Breakfast with the Media event in Toronto. More than 200 guests joined us in Toronto with another 75 tuning in via live webcast to hear Stu McNish and John Stufflebeem share how engaging the media can help you manage your corporate reputation.
Today we announced that MediaVantage – our media monitoring and communications management software – has been upgraded with social media monitoring tools. You can now monitor Twitter and other microblogging platforms and integrate RSS feeds into the portal.