Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to keep these three points in mind.

What are your goals and objectives?

Before you can measure you impact or results you must have clearly defined goals. For example, if you receive 150 hits on your latest news release is this good? That depends on a number of factors. Was your goal …

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On March 28, Laurie Smith, CNW’s Vice President of Culture and Communications, presented to a packed house at the CPRS Ottawa March PD Event.

Laurie led an engaging discussion on how to deliver your news with impact, covering the reality of today’s newsrooms; how to build relationships and target your news effectively; the need for quality multimedia assets and how to incorporate continuous measurement to adjust your strategy for success.

Check out the presentation on SlideShare:

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At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.

CNW’s Director of Product Management for MediaVantage, Charles Funk, sat on the panel Show us your ROI- Yes, we can demonstrate a return, moderated by Donna Papacosta. Check out Charles’ ROI and Uncertainty slide deck …

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Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.

While each panel expert offered their own unique perspective and approach, they all seemed to agree that it’s crucial to develop a comprehensive monitoring and …

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Planning and research is an essential part of the communications lifecycle. Regardless of what tools you use to gain insight to analyze trends in thinking or other patterns among your audiences and stakeholders, it’s important to scrutinize the basics.

Here are five tips to help you achieve better planning results – whether your focus is on online or traditional communications, or somewhere in between.

Ask your stakeholders what they want. Most organizations still reach customers and stakeholders through the news media. …

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Public relations professionals know the value of strategic planning – and they know their success is judged by how well they are connecting with stakeholders.

Connecting with stakeholders now means using multiple channels to be wherever people are talking about your brand. PR pros can use real-time tools to enable continuous monitoring and measurement to gain the intelligence to adjust strategic communication plans.

Download our latest whitepaper, Continuous Measurement and Analysis, and learn how continuous measurement …

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