In June I returned home from the National CPRS Conference in Saint John, New Brunswick with more than just a swag bag and a jar of pickled fiddleheads in my suitcase.
When Covenant House Vancouver was looking for a better way to showcase their programs and services and to reach their younger audience, they started a blog called On the House.
When a crisis hits your organization, it’s integral to listen to how the media and your audiences are reacting to the issue. This will help you align your messages and adjust your plans as the issue unfolds.
On March 28, Laurie Smith, CNW’s Vice President of Culture and Communications, presented to a packed house at the CPRS Ottawa March PD Event.
Last week CPRS Toronto presented From Crisis to Credibility: How a Massive Product Recall Turned into a Reputation Boon – a great way to end the year. Dan Tisch, President of Argyle Communications, presented a fascinating case study on the crisis communications behind the American peanut recall of 2009 – the largest food recall in US history.
Flu season has arrived and while things look normal this time around, you’d be hard pressed to find a communicator who doesn’t remember the panic H1N1 caused last year. The H1N1 flu pandemic affected communicators from all industries as they worked to inform and protect their employees. In addition, the communications team at the Halton Region was tasked to ensure that the more than 450,000 Halton residents were both informed and …
Every company has an opportunity to celebrate an anniversary, but finding the right way to share that celebration with your stakeholders can be difficult.
How do you take a serious message about life and death to a target group that would rather focus on fun?
Every once in a while, CNW is fortunate to work with a client on a complex communications campaign that spans numerous audiences across multiple continents — and our team is always ready for the challenge.