brand-hubFacebook, Twitter and LinkedIn are all public companies, and as such, their primary objectives are to return profits to their shareholders, not drive visibility for the brands that have developed presences on their platforms. It’s no secret that social networks strive to make their sites useful and attractive to users, employing algorithms to serve up content that will engage their audiences and keep them on the site longer (thus …

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Today’s post first appeared on Beyond PR.

2014_AC_CoverThe Canadian Investor Relations Institute (CIRI) kicks off their Annual Conference in Ottawa, on June 15! CNW will be there taking in the three-day program packed with sessions designed to help navigate the issues and challenges  faced by IR professionals. Drop by our booth (find us at 13 and 14) for your chance to win a free webcast, perfect for your next AGM!

Hot  on the heels of their successful Real Time Giving video, WestJet recently launched a new campaign in support of Ronald McDonald House Charities. The campaign uses a similar winning strategy as the holiday hit, this time bringing families together to celebrate Father’s Day. Five days after WestJet launched Father’s Day Surprise, the video had been viewed more than 480,000 times on YouTube and garnered top tier coverage at home and abroad on news …

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Monitor screen showing email in the inboxDescribed as one of the toughest anti-spam laws in the world, Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. CASL will require that companies have consent to send Commercial Electronic Messages (CEM) to their contacts, and that they provide detailed sender identification and include an unsubscribe mechanism within the email body.