Monitor screen showing email in the inboxDescribed as one of the toughest anti-spam laws in the world, Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. CASL will require that companies have consent to send Commercial Electronic Messages (CEM) to their contacts, and that they provide detailed sender identification and include an unsubscribe mechanism within the email body.

mesh-logoWe mesh again!

Author Sarah Skerik is PR Newswire’s vice president of content marketing, and is the author of  the ebook Driving Content Discovery. Follow her on Twitter at @sarahskerik. This post first appeared on @PRNewswire’s Beyond PR blog.

Tim Hortons celebrated its 50th birthday by staging a public replica of their first restaurant in Toronto’s Yonge-Dundas Square. The event was promoted in part by a news release and subsequent media advisories on CNW.

Today’s guest post is by Victoria Harres VP, Audience Development & Social Media at CNW’s parent company, PR Newswire. Originally published on Beyond PR

CNW recently hosted the “Employing Visual Content for Compelling Storytelling” event on that one, beautiful spring day that we had here in April, and it took me on a journey of inspiration to worry and back again.

I’m very proud of the CNW team today, even more so than most days.
CNW Group team members rallied to raise more than $10,000 in support of the Heart and Stroke Foundation with a series of fundraising initiatives culminating in today’s Big Bike event in Toronto.

Last month, CNW circulated a survey asking our audience how they integrate social media into their brand marketing and communications plans. Here is what we found:

Nothing cuts through the clutter of today’s online news environment better or faster than a strong visual.