These days, social media is the biggest game-changer in crisis communications because it increases the speed at which organizations need to respond. You used to have an hour or so before making a statement, now things are almost immediate.
It’s been more than a year since CNW Group was acquired in full by PR Newswire, its longtime part-owner. As acquisitions go, this one has been extremely beneficial. Here’s why:
On Nov. 20, PR Newswire and CNW hosted a free webinar “Navigate the Waters of Reputational Repair: The Steps to Effective Crisis Communications Planning.” Moderated by Tom Layers, Divisional Vice President of CNW, the webinar provided insightful commentary from presenters Gerard Braud of Braud Communications and Shana Harris of Warschawski, on how to prepare for a crisis before it happens.
In Content We Love, we’re going to shine the spotlight on the press releases and other messages that stood out to us, and we’ll tell you why. We hope you find this post, originally posted by Emily Nelson on Beyond PR, our parent company’s blog, enjoyable and the insights gained from discussing it enlightening.
Attending Content Marketing World this week? If so I envy you! Since we couldn’t all be there, I wanted to share this blog post Sarah Skerik had written for our parent company’s blog, Beyond PR.
Welcome to an exclusive CNW Beyond the Wire blog series, PRofile, featuring public relations, marketing, advertising, and communication professionals. Watch them showcase their work and share their expert opinions and insights in each of their respective fields. Go behind closed doors; explore the trends and best practices.
Welcome to our next installment in the CNW PRofile series. This series features insights into what makes your public relations, marketing, advertising, and communication peers successful.
I recently attended an IABC hosted event on social media, titled “Social Media: The Practical and Theoretical” that featured Lina Duque, MBA, Director of Marketing Communications, Ivey Alumni Association Toronto, and Melissa Leithwood, PhD Candidate in General Management (Strategy), the Ivey Business School.