Attending Content Marketing World this week? If so I envy you! Since we couldn’t all be there, I wanted to share this blog post Sarah Skerik had written for our parent company’s blog, Beyond PR.

Welcome to an exclusive CNW Beyond the Wire blog series, PRofile, featuring public relations, marketing, advertising, and communication professionals. Watch them showcase their work and share their expert opinions and insights in each of their respective fields. Go behind closed doors; explore the trends and best practices.

Welcome to our next installment in the CNW PRofile series. This series features insights into what makes your public relations, marketing, advertising, and communication peers successful.

I recently attended an IABC hosted event on social media, titled “Social Media: The Practical and Theoretical” that featured Lina Duque, MBA, Director of Marketing Communications, Ivey Alumni Association Toronto, and Melissa Leithwood, PhD Candidate in General Management (Strategy), the Ivey Business School.

It seems great governance in 2013 is fueled by great ocean views. Last months’ American Society of Corporate Secretaries annual conference was is Seattle and this week, hundreds of Canadian corporate secretaries have planted themselves in Halifax. We’re there too.

To celebrate the introduction of the ARC(TM) platform, a branded campaign microsite, CNW held a contest in June giving Canadian companies a chance to submit a proposal for their very own ARC. CNW would like to congratulate Craig Gives Back Tour for their winning submission, and also extend their gratitude to all those who entered the contest. The winning entry focused on the Craig Gives Back-2-Back Cross Canada Bicycle Tour campaign and demonstrated how the Craig Gives Back-2-Back team would …

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Get some tips from the Dairy Farmers of Canada, CNW’s 2012 Video of the Year winner.

Welcome to the latest installment of our PRofile series, featuring insights into what makes your public relations, marketing, advertising, and communication peers successful. This series aims to give you a behind the scenes look, exploring trends and best practices that you may be able to use in your work. We invite you to learn from the best of the best.

This video was originally posted on CNW’s parent company’s blog Beyond PR.

To read the full blog post click here.