Let’s face it. People are going to talk about your organization or products whether you like it or not.

Feedback is important. It is integral to how we improve, to what we improve.  Hotels send emails or leave feedback cards in their rooms. Some companies do anonymous surveys. Some people write letters to the editors of newspapers to hopefully have their opinion shared in print.

Social Media has taken communication to an entirely new level. People including the media, stakeholders and general …

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As a multimedia producer helping clients building Social Media Releases I’ve seen plenty of successful releases… and others that could be improved. I thought it would be good to share some of the most important SMR features that are often overlooked.

Here are some advices and tips on what NOT to do with your next release.

Ignore Twitter:

The “Share This” and “Tweet This” buttons available on most websites offer viewers an extremely easy …

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Our quick turnaround times are one way CNW stands out next to the competition. However, the format of the content you submit for a Social Media Release can help get your story out faster. Keep these tips in mind the next time you’re preparing to submit a Social Media Release.

News releases: Submit your news release in a Word format and include any links within the text by creating hyperlinks. (Underline the text, right click, choose “Hyperlink” and insert the desired …

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When I was a teenager I always loved the “what’s in your bag?” features in fashion magazines. Celebrities and editors would open up their purses and make-up kits to reveal the products, tools and trinkets that powered their day.

These days I’m still curious about the tools other people are using, but it has less to do with concealer and more to do with PR. Social media, to be exact. I love …

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Does PR need a social media reality check? That’s the question we set out to answer when we launched the first Social Media Reality Check survey, in partnership with Leger Marketing, in 2009.

Earlier this year we again partnered with Leger Marketing to launch the Social Media Reality Check 2.0. This year the scope of the survey was expanded to include US PR practitioners and consumers, as well as investor relations …

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Today’s post is brought to you by Jonathan Lin, one of CNW’s amazing Multimedia Producers.

Twitter has established itself as a cornerstone of online social media networks – its impact on the modern day internet is undeniable. However, what we normally see when we use twitter – ie. the readable text of a tweet – only scratches the surface of the data encapsulated in the service.

This image from a year ago posted by Raffi Krikorian, Engineering Manager, Application Services at Twitter, …

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For the second year in a row, I had the pleasure to attend the Podcasters Across Borders (PAB) Conference in Ottawa. Also known as the ultimate un-conference, PAB brings the podcasting community together year after year, with attendees flying in from all over Canada and the United Sates. While the majority of attendees are active and influential podcasters, PAB encourages …

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Online measurement is challenging. There is a lot to consider when measuring impact and ROI, and it can be overwhelming. When starting out with measuring your communications campaigns, it’s best to keep these three points in mind.

What are your goals and objectives?

Before you can measure you impact or results you must have clearly defined goals. For example, if you receive 150 hits on your latest news release is this good? That depends on a number of factors. Was your goal …

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In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check survey, exploring professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Two years is a long time in the online world, so this spring we teamed up again with Leger for the Social Media Reality Check 2.0, expanding the scope of the survey to include investor relations professionals and …

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In 2009, CNW and Leger Marketing conducted the first Social Media Reality Check survey, exploring professional communicators’ use of social media compared with consumer opinions about social media influence on their purchasing behavior. Two years is a long time in the online world, so this spring we teamed up again with Leger for the Social Media Reality Check 2.0, expanding the scope of the survey to include investor relations …

Read more