Flu season has arrived and while things look normal this time around, you’d be hard pressed to find a communicator who doesn’t remember the panic H1N1 caused last year. The H1N1 flu pandemic affected communicators from all industries as they worked to inform and protect their employees. In addition, the communications team at the Halton Region was tasked to ensure that the more than 450,000 Halton residents were both informed and …
Every company has an opportunity to celebrate an anniversary, but finding the right way to share that celebration with your stakeholders can be difficult.
“An anniversary is an opportunity to celebrate an organization’s successes,“ says Judy Lewis, Co-Founder and Executive Vice-President of Strategic Objectives. “It’s an opportunity to use public relations and media relations to celebrate the past, recognize the incredible contribution that staff, customers, suppliers, and the community have made to the success of the business, and most importantly, to …
Photography is an easy way to begin incorporating multimedia into your news and social media releases. Compelling photos can help tell your story and enhance your key messages. Having an interesting photo accompany your release can even increase your chances of pick-up.
Here are a few tips for taking effective photos that will enhance your story and catch the media’s attention:
Be creative. The more interesting your photo, the greater the chance it will be noticed by photo editors who receive and …
In the past, it was the sole responsibility of the corporate communications team to preserve a company’s reputation. However, with the advent of social media, all corporate departments – including investor relations – need to play a role in monitoring and upholding corporate reputation.
For IR, that role is about being aware of where investors are gathering information and helping to shape that. The IR team has a unique perspective on what topics could be of interest or detriment to the …
Literacy is obviously an essential skill in today’s world and CNW, as a company in the news and information business, has a clear interest in promoting literacy. For that very reason Frontier College has been one of CNW’s community partners for many years now. Ever year, we send the CNW Newsmakers team to participate in Frontier College’s Scrabble Night in Canada event – an event we’re proud to say …
How do you take a serious message about life and death to a target group that would rather focus on fun?
When the Nova Scotia Liquor Corporation (NSLC) set-out to launch a campaign against drunk driving, they knew they had to meet their audience in their own space, with media that they were already interested in.
“You have to speak to your target audience where they consume their media. And you need to …
At the end of September, more than 140 social media, measurement and monitoring experts, enthusiasts and gurus gathered at the Third Tuesday Measurement Matters Conference in Toronto. It was a jam-packed day full of insightful commentary on the importance of developing a comprehensive monitoring measurement plan.
CNW’s Director of Product Management for MediaVantage, Charles Funk, sat on the panel Show us your ROI- Yes, we can demonstrate a return, moderated by Donna Papacosta. Check out Charles’ ROI and Uncertainty slide deck …
Third Tuesday Toronto kicked off its 2010 series with a full-day Measurement Matters conference last Tuesday, September 28. The event covered a number of measurement-related topics from how to set-up a social media command centre to how to show your social media ROI — a panel featuring CNW’s own Charles Funk, Director of Product Management, MediaVantage.
While each panel expert offered their own unique perspective and approach, they all seemed to agree that it’s crucial to develop a comprehensive monitoring and …
With millions of videos on the web, how do you make yours stand out from the crowd? Here are some tips from CNW’s Videojournalists for creating great web videos that are sure to get noticed.
Know your audience
Define your target audience and determine how best to speak to them. The internet provides a unique opportunity to easily reach both broad and niche audiences – who do you want to reach and how?
Keep it simple
If your video is easy to understand your …
Every once in a while, CNW is fortunate to work with a client on a complex communications campaign that spans numerous audiences across multiple continents — and our team is always ready for the challenge.
When the Devon Group was chosen to manage the communications program for the Toronto and the Greater Golden Horseshoe (GGH) region’s Bid for the 2015 Pan American Games, they knew there was a lot at …