Mandi Relyea-Voss 3676

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My time at CNW has come to an end, so I thought for my last post I would offer advice to recent graduates entering the workforce. Over the past six weeks I have learned many things about myself, and even more about what it takes to be a successful member of a communications team.

Lesson 1: It is important to take a break.
As new graduates we often approach new jobs – and placements – with such enthusiasm that we forget something as simple as taking a break. Sitting at a desk all day in front of a computer screen makes it easy to work through lunch, and break times. The first piece of advice I received at CNW was that it is important to break up your day – so you don’t burn out. Instead of eating your lunch at your desk, eat in the lunch room, or go for a walk outside. It is important to give your brain a break in order to stay focused throughout the day – and doing so will allow you to work to the best of your ability.

Lesson 2: Mistakes are not the end of the world!
Okay – so mistakes aren’t exactly a good thing, but they certainly are not the end of the world. I am guilty of over thinking things, and during my time at CNW I will admit that when my mistakes were corrected my blood pressure rose slightly, and I felt my cheeks getting red. The important thing to keep in mind when you are is that no employer expects you to be perfect. In my experience a mistake is also a lesson, and chances are once you make it – and are corrected – you will not make it again. Use mistakes as a learning experience to improve the quality of your work, it will not only show your boss that you can take criticism, but also show your ability to learn.

Lesson 3: Don’t be afraid to ask questions!
Whether you are a student on placement – or starting your very first job – it is important to remember to ask questions. While it is true that mistakes are not the end of the world, you might be able to avoid them altogether if you aren’t afraid to ask. Asking a question means that you care about doing a good job, and chances are your boss would rather take five minutes to answer your question than spend an hour correcting your mistake down the road.

Lesson 4: A job done fast is not always a job well done.
I talked about this briefly in my time management blog post, but it is one of the more important lessons I learned working at CNW. As a recent graduate you may think that you can impress your employer by finishing assignments at lightning speed, but that is not the case. It is important to remember that a job done fast is not always a job well done, and that taking your time – and doing a good job – is more important than getting things done quickly.

Lesson 5: Provide progress reports!
This piece of advice is one that I found very helpful – and one that I never considered. This is especially useful to placement students, who are reporting to a busy department head. My supervisor sat me down at the half way point of my placement and asked me about my progress on several tasks I was assigned. I never considered actually telling her that I was done these things, since I somehow magically expected her to know. Lesson learned – provide progress reports to your supervisor, especially when you are a placement student. This shows them that you understand they are busy, and also lets them know they can give you more work to do.

Of course these are not the only lessons I learned, they just stood out as the most important – in my opinion. Chances are that a different person – with different strengths and weaknesses – would take home different lessons than me, but again I am just sharing my experience. When it comes to starting your first job, or doing placement for school, the best advice I can give you is do your best, and don’t sweat the small stuff.

Thanks to CNW I had the opportunity to attend the CPRS Toronto 360 Degrees – All Things Connected. I was pleasantly surprised to find an intimate setting, offering a truly unique experience for the speakers and guests. Located in a small room in the Intercontinental Hotel, students and professionals had the chance to sit down together and talk shop. Throughout the course of the evening I had a chance to learn from six industry professionals, with different skills and experiences to bring to the table – literally.

As a newbie to the business on the hunt for my first job, I scribbled pages of notes as the speakers shared tips and tricks to help students get noticed in the industry, and land their first job.

While there was lots of good advice shared at the event, here’s what I found most helpful:

1. Do your research! The bottom line is that companies do not care what you are about – they care about what their company is about. You need to be able to show that you’ve taken the time to learn about the company, what they do and what they stand for. Natasha Renaud, Director of Communications and Social Responsibility at Grand and Toy said it best:

“When applying for a job, take the time to research the company you are applying to – this will separate you from 70% of other applicants.”

2. Be persistent! This advice applies to several areas – not only job searching. There is no harm in following-up on an application, it shows the employer your level of interest and also keeps you from having to wait around for a response.

“The average number of emails I send to prospective clients before getting a response is five. When it comes to applying for a job, there is no harm in following up on an application. If you show persistence you will stand out, and have a better chance,” said Michael Pelosi, an Account Manager for ORENDA.

3. Don’t undervalue your experience – no matter where it comes from! This was not news to me, as I have been given this advice several times by industry professionals and teachers. All of the speakers made a point of telling us that just because we don’t have on the job experience does not mean that we have nothing to bring to the table.

4. Allow your cover letter to show your personality. This was the best piece of advice I received. Too often students are told that cover letters need to follow a very tight structure – name, position you’re applying for, list of skills, experience, and closing. Instead writing the same boring cover letter as the majority of other applicants, allow your personality to shine through, and grab their attention.

“If I can cover up your name at the top – and bottom – of the cover letter, and it reads the same as the five I have read before, you haven’t done a good enough job of showing my why YOU are different,” said Natasha.

5. Take managers out for coffee! Previously I assumed that managers would have no time, or desire, to sit down for coffee with random job-seekers. Boy was I was wrong! Anne told us that she does these coffees at least three times a week, and so do her colleagues.

“If you are interested in a company consider spending the best $5 of your life, and treat a manager to some Starbucks – or Second Cup – whichever is closer to their office.“

So, you’ve heard it from the pros, and now that you’re inspired the only thing to do now is to go land your dream job! Good luck!

As a newbie in the PR business I often wonder why some companies get more media coverage than others, and how they pull it off.

This post from Copyblogger offers 109 tips for making your company irresistible to the media. Although the article offers several pieces of advice, the overall message is that you need to take the time to build relationships with journalists well before you pitch a news release to them. And a key part of forming relationships is understanding the challenges other people face. Media professionals are very busy  so keep that in mind when fighting for their time, and don’t expect them to meet a 9-5 deadline.

Taking these small steps to develop relationships with media professionals will show them that you – too – are a human being, and might translate into that extra media coverage you’ve been craving.

Here are my favorite Copyblogger tips for building and maintaining media relationships:

1. Connect with journalists on Twitter, LinkedIn, Facebook, or better yet – in real life.

2. Wish them a Happy Birthday. It may seem like something small, but it’s the little things that count.

3. Always say yes when a reporter asks for an interview, even if you are busy.

4. Treat journalists with respect!

5. Compliment a journalist on a recent story, or blog post. This shows you are paying attention to their career, and have a genuine interest in their work.

6. Invite them out for coffee, and get to know them better. Who knows – you may actually become friends.

7. If a journalist e-mails you take the time to answer, even if it’s brief.

For more, check out the rest of Copyblogger’s 109 tips.

While at work it seems as though there are always a hundred things you need to worry about, and sometimes there just isn’t enough time in the day to get everything done. If your time management strategy includes attempting to do five things at once, you may not be making the best use of your time.

A typical day for me at CNW includes emailing, writing, editing, making phone calls, and sitting in meetings.  With my attention constantly divided between several tasks I sometimes wonder whether I am really making the best use of my time. The important thing to remember is that a job done fast is not always a job well done, and spending a little extra time on tasks can help you produce better quality work.

As Penelope Trunk, founder of Brazen Careerist says, “In today’s workplace, you can differentiate yourself by showing your ability to handle information and manage your time.”

With that in mind I decided to find out how productive I am in the workplace. I took this quiz, which informed me that I have effective time management skills – huzzah. Being new to the workforce I was very pleased with the results, but that does not mean there is no room for improvement.

As an extremely organized individual – even to the point of obsession – I have always been a fan of folders, and it was reassuring to read that email organization is one of the keys to effectively handling information.  Doing so will make it easy for you to find them in the future, and eliminate the chances of them getting lost in cyberspace.

Here are some great tips that will help you with time management and productivity in the workplace.

Top Time Management Tips

1.       Don’t leave email sitting in your inbox.

2.       Admit that multi-tasking is bad.

3.       Do the most important things first.

4.       Check your e-mail on a schedule.

5.       Organize your to-do list every day.

6.       Dare to be slow.

Read more of Penelope’s time management tips here.

In my previous post, I shared some little-known grammatical errors. I’m still on about it. This week, I’m taking a look at the importance of good grammar in business writing.

Is grammar really important?

Grammar is the study of words and the way they work together. Grammar is what helps guide our day-to-day writing.

So yes, proper grammar is very important. Correct grammar keeps you from being misunderstood and lets you effectively express your thoughts and ideas – key to all business communications.

When writing on behalf of your organization, it is important to ensure you use correct grammar – it can mean all the difference between readers trusting your expertise or questioning your knowledge of the subject matter.  The bottom line is, if you can’t write properly, you can’t relay your subject matter with authority.

Is grammar still important when writing for social media and blogs?

Brian Clark from Copyblogger says:

“One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.

But there are other mistakes that can detract from your credibility. While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.”

So whether you are a personal blogger, corporate blogger, or professional writer, it always helps to keep in mind the basic tenets of good grammar.

Need some help with your writing? Check out these helpful websites:

Think you know everything there is to know about grammar?  Two recent posts on 11points.com may leave you questioning your high school English teacher.

The author of the blog, Sam Greenspan, caught my attention with “11 Little-Known Grammatical Errors That Will Shock and Horrify You.” I think everyone is guilty of at least one of these common mistakes; mine was number one, but Sam set me straight.

Here are some tips to ensure your grammar is always top notch:

1. Hopefully. This is one of the most commonly misused words in the English language. The literal translation is “with hope” which is used to describe someone that feels hopeful. An example of hopefully used correctly: Hopefully, Mrs. Smith asked her husband to take out the garbage.

2. E.g. versus i.e. Guilty of interchanging these two? It’s a common mistake, even though they have completely different meanings. E.g. means “for example”, while i.e. means “that is”.

3. Heart-wrenching. This term should not even exist, as wrenching means twisting. The proper term is “heart-rending”, meaning the tearing of your heart.

4. Anxious versus eager. The dictionary defines anxious as; greatly worried or mentally distressed because of fear, and eager as impatient or keen. So the lesson here is that you can be anxious about something, but not to do something (that’s eagerness).

5. Collide/collision. The use of the word “collision” is commonly incorrect. In order to collide with something both things need to be in motion, making a ‘head on collision’ with a pole (or anything stationary) impossible.

Incredibly, this is only one of Sam’s blogs outlining common grammatical errors, so check back next week for the second half.  Check out the full post here: http://bit.ly/bxkipv.

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