However, when it comes to crafting a news release, it’s important to ask yourself “is this news?” Beyond meeting disclosure requirements for a publicly traded company, here are a few examples of what might be considered newsworthy:
- Product launches
- Speaking opportunities
- Research and survey results
- Personnel changes and appointments
- Mergers and acquisitions
- Comments on major issues such as elections or federal budgets
- Interview opportunities
Make sure that your news release isn’t just information; just having news often isn’t enough. What is the angle or news hook that will grab reader’s attention? Find a human interest element or tie your news to a current event.
Also, don’t forget about multimedia. What are the opportunities to include photos, videos or audio clips? Research from PR Newswire shows that multimedia content drives better results – and that more multimedia = more views.
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