Public relations and communications practitioners know there are lots of benefits to issuing a news release. From media coverage to SEO, they are the tried, tested and true backbone of the industry.

However, when it comes to crafting a news release, it’s important to ask yourself “is this news?” Beyond meeting disclosure requirements for a publicly traded company, here are a few examples of what might be considered newsworthy:

• Product launches
• Speaking opportunities
• Research and survey results
• Awards
• Partnerships
• Philanthropy
• Personnel changes and appointments
• Mergers and acquisitions
• Events
• Comments on major issues such as elections or federal budgets
• Interview opportunities

Make sure that your news release isn’t just information; just having news often isn’t enough. What is the angle or news hook that will grab reader’s attention? Find a human interest element or tie your news to a current event.

Also, don’t forget about multimedia. What are the opportunities to include photos, videos or audio clips? Research from PR Newswire shows that multimedia content drives better results – and that more multimedia = more views.

For more tips, download our white paper Crafting Great News Releases.

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