As a PR pro you know that there’s more to your job than “just writing news releases.” But there’s no denying that the tried and tested news release is the backbone of the communications industry. For the past 50 years, news releases (and CNW) have been a part of public relations success.

In today’s information-rich world crafting a great news release is more important than ever. While a poorly written news release may not destroy your PR campaign, a great one sure can help by catching the attention of a time-crunched journalist and sky-rocketing to the top of search engine results.

Rookies and seasoned PR professionals alike will benefit for our latest white paper, How to Craft a Great News Release. The first in our new CNW Writing Workshop series, we’ve shared the secrets of crafting great news releases. Learn how you can write strong releases that will capture the media’s attention and take your release to the next level by incorporating multimedia and basic SEO strategies.

Download the white paper now.

 

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Comment from Secrets of a great news release from Beyond the Wire « Algonquin PR
December 7, 2010 at 11:19 am

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