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This year marks CNW’s 50th anniversary. For five decades we have been an integral part of public relations and the journalistic process; five decades that have dramatically altered the landscape of both industries. In 1960, news releases were sent to reports via teletype machines. Today – pitches are made in 140 characters or less on Twitter. Research released last week demonstrated the growing importance of public relations, social media and multimedia in newsrooms.
Welcome to the New Newsroom: a world where radio stations need photos and newspapers are asking for video. Social media and “traditional” news outlets such as radio, broadcast and print are competing online. For communicators, learning how to navigate this new landscape can be overwhelming.
Join CNW for breakfast with some of Canada’s leading journalists. Our cross-country Breakfast with the Media series will give you an insider’s look at the new newsroom. Tune in via webcast or join us live and learn how the newsroom has changed and find out how to work with media in this new reality.
Vancouver – Tuesday, April 13
These are either the best of times, or the worst of times for journalism. Newsrooms are rapidly changing and journalists are adapting on the fly. Kirk LaPointe, Managing Editor of the Vancouver Sun, shares the story of the challenge for journalism today and its implications for media relations.
Toronto – Thursday, April 15
News Innovation – a panel discussion
Today, media outlets are faced with the reality of “innovate or die.” Canwest Editor-in-Chief, Scott Anderson and Mathew Ingram, senior writer at the GigaOm blog network, will describe today’s newsroom – and forecast the future of news – and the future of media relations. Moderated by Saleem Khan, news pioneer and national chairman of the Canadian Association of Journalists.
Ottawa – Tuesday, April 20
In today’s 24-hour news cycle, a story can develop from a Tweet to the six o’clock news in no time. Leading journalist and national affairs correspondent with Canwest News Service, David Akin, gives an insider’s look at the new media ecosystem.
Calgary – Wednesday, April 21
The pressure to be first with breaking news has never been more intense. The speed of social media has changed the pace of news reporting. Find out how CTV’s newsroom produced gold-medal Olympic news coverage with Jeff Little, Managing Editor, CTV Calgary and discover how Reuters is changing its game, with Jeff Jones, Senior Reporter.
Montreal – Friday, April 23
This presentation will be made in French only
Join Roland-Yves Carignan, Information Director with Le Devoir and Michelle Richardson, City Editor with The Gazette and find out how change has affected two of Quebec’s most established news sources. Moderated by Bernard Motulsky, Titulaire de la Chaire de relations publiques et communications marketing de l’UQAM, find out what it takes for a public relations professional to build successful relationships in this new newsroom environment.
Events will also be webcast live from each city, beginning at 8:00 am local time and available in archive on our website at www.newswire.ca following the event. Breakfast with the Media events are compliments of CNW.
Tweeting about CNW’s Breakfast with the Media? Use hastag #cnw.
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Comment from Beyond the Wire » What’s to become of the daily newspaper?
April 21, 2010 at 5:23 pm
[...] well everyone agrees they must change to survive. But how? Recent CNW’s breakfast sessions have put the spotlight on the changing newsroom, and senior journalists such as Canwest’s Scott [...]
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