If one thing rang out loud and clear at our recent CNW Presents… #TheNewPR PD session, it was this: great content is integral to successful integrated marketing and PR campaigns. With that said, there’s a heck of a lot of content out there – so how do you discern what’s effective from, well, the rest?

christinewongHaving been a full-time employee for my entire career, I’ve always imagined the freelancer life to be pretty easy – working only on passion projects, when and where you want, and in yoga pants no less. However, I recently had a chance to chat with journalist Christine Wong who set me straight on what life is really like as a freelancer.

On Wednesday, Nov. 19th, CNW hosted our first half-day professional development event for our clients. Designed for communications and PR pros, we pulled together a line-up of top speakers from within media, marketing and PR to share their knowledge on “The New PR.”