tuxpi.com.1421439182The world of broadcast journalism is no longer just about TV or radio — today, Global TV News Network Correspondent Allison Vuchnich is also working on online and social platforms to maximize story opportunities.

jembradshawAt CNW most of us self-identify as “news junkies,” watching the ever-changing Canadian media landscape with great interest. When there is a breaking media story we turn to James Bradshaw, Media Reporter at The Globe and Mail for the scoop.

If one thing rang out loud and clear at our recent CNW Presents… #TheNewPR PD session, it was this: great content is integral to successful integrated marketing and PR campaigns. With that said, there’s a heck of a lot of content out there – so how do you discern what’s effective from, well, the rest?

christinewongHaving been a full-time employee for my entire career, I’ve always imagined the freelancer life to be pretty easy – working only on passion projects, when and where you want, and in yoga pants no less. However, I recently had a chance to chat with journalist Christine Wong who set me straight on what life is really like as a freelancer.